Date: Fri 08.06.2018 09: 00h – 17: 00h
More than 80 percent of all startups fail within three years, mostly due to low market demand. The Jobs-to-be-Done (JTBD) method helps identify customer needs to develop solutions that are accurate.
The aim of the workshop is to significantly increase the success rate of founders by:
• Learn the basics of Jobs to Be Done Theory
• Discovering unmet needs and high-value jobs
• Effective writing of „job statements“ that can be used as a basis for products
Speaker: Eckhart Böhme , author and trainer, expert for Lean Startup and „Jobs to be done“
Professional advisor to the German editions of „The Startup Way: The Toolkit for the 21st Century That Will Make Any Business Successful“ and Better than Chance: „Jobs to Be Done“ – the Strategy for Successful Innovation.
Target group: People interested in founding, startups and entrepreneurs as well as relatives and alumni of the university, university and university medical center Mainz.
A taste of what JTBD: